A Design Savvy HQ for New Fashion Label, Choosy

A beautiful duplex penthouse designed by the Pritzker Prize-winning architect, Tadao Ando, in the heart of Soho New York, tailor fitted by Get Decorated for the new fashion label taking Instagram by storm, Get Choosy. How, fitting.

Photos by UpStudios.

Choosy is not making it hard to choose.

The team behind the fashion startup are reimagining the way you shop by putting the power of style back where it belongs: in your hands. Just DM @getchoosy your favorite looks & they’ll make your wardrobe dreams come true.

Style should be for everyone is the theory. Ever find your dream outfit came with an unattainable price tag or in sizes that made you feel excluded? At Choosy, they believe style should be for everyone & they have made it their mission to bring the latest trends to the everyday bae. All looks sizes 0-20 for under $100.

When we at Get Decorated were requested to design the interiors of their new mega-office space in Soho, we jumped on the opportunity!

“We will be moving into our space just one month before launch so we will be spending so much of our time at the office and I think it’s important that it be comfortable, beautiful, and a true reflection of the brand,” founder Jessie Zeng requested of us during our initial meeting. “They are a group of hardworking people and they needed a space that was well-designed, comfortable, and functional without sacrificing style,” says Lindsay, owner of Get Decorated.

Translating the Choosy signature style meant opting for clean, fresh furnishings with an inviting, crisp palette of colors that are in line with their branding guidelines. Lindsay worked closely with Poppin and Article to find multifunctional furnishings and accessories that felt more chic than corporate. She also made sure to personalize the space by adding important design elements such as metallic rose gold paint, custom-made lighting from Italy, a custom made gold clothing rack and custom made LED sign.

A bright, organized and stylish office design for a fashion team was the interior design goal. Scroll below to see how we were able to achieve a fun and practical workspace for this ambitious team that is bringing buzz-worthy fashion from your Instagram feed to life, and delivered to your door.

Conference Room:

Dining Room and Intern Station:

Main Office Space, where all the magic happens:

Penthouse Lounge, you know, for all their cool parties:

Penthouse Outdoor Space, where they film all their amazing IG Video: 

Shop The Look:

That’s a wrap! Be sure to follow @GetChoosy and @GetDecorated on IG!
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